SEO Specialist

  • Florence, Italy
  • Full Time
  • Marketing Department
  • Experienced


Luisa Via Roma - - is a leading global luxury goods e-commerce with more than 20 years of presence in the web world.

Our catalog shows more than 600 brands, including all world’s fashion and luxury top brands.

We serve more than 1 million users with a global traffic spanning 200+ countries and we’re  growing by 30% every year.

Each person at LuisaViaRoma plays an important role in the company’s success. Teams of highly professional and motivated workers create a healthy and engaging environment. Each department works closely with others to create a free-flow of ideas to work together and move forward as a team and push the company forward. Our team includes over 250 people from up to 15 different countries.

Innovation and Future-forward

LuisaViaRoma is constantly looking to the future and how to adapt to it seamlessly.

Our development in the field of e-commerce was one of the first in Italy and our knowledge and involvement in technology helps us in staying ahead and ready for what’s next. Aside from our e-commerce website we’ve also created our LVR app which makes shopping fun, easy, and ultra-accessible.

We pursue the best customer experience continuously improving performance, security, resilience and scalability alongside features of our platforms.

Who are we looking for?

We’re looking for a SEO Specialist to help us reach our organic goals!

Responsibilities mainly consist in supporting SEO and digital marketing teams by:

  • Develop the OnSite strategy by continuously improving the SEO performance of the Website, identifying quick wins and new opportunities that could increase the Website visibility across the main search engines on the key Countries
  • Monitoring the crawling and the internal linking of the Website to evaluate interventions that could improve the accessibility and indexing of the pages that have greater value
  • Analyzing the daily SEO performance both from a visibility side and from a business side, tracking the website rankings, analyzing competitors and performing audits
  • Developing and monitoring the OffSite Strategy finding the best opportunities to provide quality backlinks to
  • Be in touch with the other departments to carry on the day-to-day workflow and be aware about new business decisions that may require actions on the Website
  • Working in a multi-channel marketing mix, be constantly updated about interventions and requests made by other channels and find the best SEO opportunities
  • Managing back-offices and internal tools and analyze possible new development that may be helpful to improve the SEO workflows
  • Periodically define KPIs and key results for the SEO Team and provide reports about the channel's performance
  • Working alongside the Content team to define and implement the Content Strategy
  • Staying up to date with latest SEO trends being able to find the best practices and search engine guidelines that may improve the Website rankings

University degree and Master in Digital (preferred)

Proven SEO experience (minimum 3 years).

Required Skills:

  • Basic knowledge of HTML, CSS and other development languages that could improve or affect SEO performance
  • Experience on international SEO projects, multi-country / multi-language websites or gTLDs
  • Knowledge of the main SEO tools (SEMrush, Majestic, Screaming Frog, etc.)
  • Knowledge of the best practices for the other main Search Engines (other than Google)
  • Knowledge of Google Search Console, Google Analytics and Google Data Studio
  • Excellent ability to identify and recognize the main SEO KPIs
  • Ability to recognize and solve crawling and technical issues
  • Knowledge of the main OnSite and OffSite SEO ranking factors
  • Always be up to date on Google updates and the main innovations introduced in organic search
  • Excellent writing and speaking skills in Italian and English
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently


We are based in Florence, Italy. This role can be performed in a hybrid form (office/remote).

Do you think you’ve got what it takes to step into this role? Then send your application to us today!

Don't have the required experience? We are also looking for a Junior SEO Specialist! Look for the job offer and apply!

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