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WEB MARKETING SPECIALIST GERMANY

Description:

Luisa Via Roma was founded in Florence in the early 1930s, with the opening of the company’s eponymous concept store and launched online in 1999.
Currently, 200 people from 15 different countries work to produce and maintain LUISAVIAROMA.COM.
The in-house marketing team manages the company’s paid, owned and earned communication channels.
The website is available in 9 languages, including German.

Key Responsibilities:

  • Content Management of the German website, including A/B testing
  • Supporting the Search Engine Optimization team
  • Monitor our competitor’s activity
  • Sourcing new marketing and advertising opportunities
  • Manage accounts
  • Coordinate asset delivery
  • Analyse and evaluate marketing campaign outcomes

Location:
Florence, Italy

Linguistic Knowledge:
German native speakers only
English
Italian is a plus but not mandatory.

Experience:  
2 years of experience are preferred.

Additional Skills:
A good knowledge of the luxury fashion industry and a specific focus on the German digital market are required.
We are looking for enthusiastic and driven people with good problem-solving skills.

 

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