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We are looking for a Data Analyst to join our in-house team to gather, structure and analyze data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral response to marketing initiatives and effect on online conversion including sales and data collection. Must develop insightful recommendations, and communicate these effectively with the direction and among cross-functional teams.


Job Responsibilities


  • Create, manage, and distribute critical marketing reports.
  • Develop, maintain, and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies, including online analytic tools and traditional reporting/analysis platforms.
  • Responsible for transforming raw data into actionable insights to ensure marketing and business efforts are effectively driving incremental results.
  • Develop, implement and analyze tests to improve the customer experience online and increase revenue generated per user to the website.


Necessary skills:

  • Excellent analytical skills
  • Advanced Microsoft Excel skills
  • 3+ years prior hands-on experience with web analytics
  • Experience programming/debugging online content created with web languages
  • Robust knowledge of digital marketing strategy
  • Knowledge of CRM Business Intelligence and analytics tools
  • Demonstrated ability to work independently in a deadline oriented environment
  • Ability to evaluate quantitative data sets and determine “big picture” implications
  • Working knowledge of marketing, media and customer segmentation strategy



Bachelor’s degree required in: Marketing, Economics, Statistics, Business Administration or related field.




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